IPO is recruiting for a Director of Membership Development to join our staff of 15 in downtown Washington, D.C. The ideal candidate is an energetic self-starter with 5-8 years of experience working in membership at a trade association with some experience serving as the department director. Position reports to the Deputy Executive Director. Leads and coordinates a membership team of three. Duties and expectations below.
Recruiting & Retention:
Identify, recruit, and strategize outreach to organizations with potential to join IPO.
Develop surveys, polls, assessments, focus groups, and interviews to determine member needs and interests.
Monitor and report on key metrics related to membership and generate reports to inform engagement strategy.
Regularly report to management and the Board of Directors on performance against goals.
Work with staff to develop and refine financial predictions for membership.
Develop “Member Recruiting Challenge” program to engage current members in grassroots recruiting.
Manage “Ambassadors” program to connect new members with existing members.
Present IPO member orientation at Annual Meeting.
Conduct monthly orientation calls with new members as well as check-in calls to new members after first six months.
Oversee preparation of monthly membership reports.
Conceptualize and develop content for membership brochure and other print and online recruiting materials.
Conceptualize and develop email communication and newsletters to prospective and existing members to promote member benefits and how to get involved.
Engage and serve as the liaison to the Membership Committee, Board, and staff to help recruit new members.
Update the IPO Board on industry needs and changes to ensure IPO is responsive.
Lead effort to develop and ensure optimal dues structure for sustainability.
Conduct annual strategic planning for the Membership Department and drive implementation of plans.
Motivate, mentor, and oversee performance of membership staff, using quantifiable performance measures and opportunities to develop position expertise.
Educate all staff on member benefits and ensure the staff can communicate them to others.
Create annual membership budgets, monitor revenue, and communicate trends and data to management and key stakeholders.
Other duties as assigned, including but not limited to assisting with logistics at IPO’s Annual Meeting and at the Foundation Awards Dinner.
Bachelor’s degree required.
Supervisory experience preferred.
Proficiency with MS Office (Word, Excel, PowerPoint, Outlook) required.
Experience with an AMS/database and email delivery system required, experience with iMIS and Informz preferred.
Experience with a membership dues restructure is an advantage.
Ability to apply sound judgment in decision-making and problem-solving and when making recommendations for process improvements.
Experience developing and implementing membership programs and setting and achieving annual membership targets.
Ability to work in a small team environment.
About Intellectual Property Owners Association
Intellectual Property Owners Association (IPO), established in 1972, is a 501(c)6 trade association for owners of patents, trademarks, copyrights and trade secrets and serves all intellectual property owners in all industries and all fields of technology. IPO advocates for effective and affordable IP ownership rights and provides a wide array of services to members, including: supporting member interests relating to legislative and international issues; analyzing current IP issues; information and educational services; and disseminating information to the general public on the importance of intellectual property rights.