Leads, manages, and provides daily operations of membership recruitment and retention efforts.
Works collaboratively across the organization to develop, implement, and monitor a comprehensive and creative membership development program that engages members to meet retention and recruitment goals.
Spearheads and oversees strategy, production, and distribution of all print and electronic membership development communication efforts and special campaigns
Tracks and evaluates results from all membership marketing efforts and develops strategies based on data to improve performance.
Analyzes month-end membership statistics and transactions by type and category and compares to baseline metrics to identify trends and opportunities
Tracks market share trends by membership type and compares to baseline market share/enrollment data.
Engages with components membership chairs, component executives, academic programs, and staff to develop and implement effective membership collateral, strategies, and campaigns that enable grassroots level success for recruitment and retention.
Proactively leads and contributes to cross-functional teams of staff or volunteer leaders tasked with enhancing member value and engagement.
Advanced degree or equivalent combination of education and related experience
7+ years in professional level position
Association background in membership development or marketing preferred
CAE designation preferred
Excellent interpersonal and presentation skills
Excellent oral and written communication skills
Demonstrated competency in leadership and management
Equal Opportunity Employer Principals Only
About American Physical Therapy Association
The American Physical Therapy Association (APTA) is an individual membership professional organization representing more than 100,000 member physical therapists (PTs), physical therapist assistants (PTAs), and students of physical therapy. APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy's role in the nation's health care system.
APTA prohibits preferential or adverse discrimination on the basis of race, creed, color, gender, age, national or ethnic origin, sexual orientation, disability, or health status in all areas including, but not limited to, its qualifications for membership, rights of members, policies, programs, activities, and employment practices. APTA is committed to promoting cultural diversity throughout the profession.