Would you like to be a part of the industry that helps protect people’s lives and property? Are you a self-driven, can-do individual who is always looking for positive ways to contribute?
The Monitoring Association (TMA), an entrepreneurial small-staff Tysons Corner-based trade association representing the professional security monitoring industry, seeks an enthusiastic marketing and communications professional.
We are a small team of dedicated professionals working to support a technology-centric, public-safety-connected industry.
The Marketing and Communications Manager is responsible for developing and executing marketing plans and communications that advance the mission of the organization.
S/he is the primary brand manager for the association and supports the executive director and other departments (membership, meetings, education, and programs) by implementing cohesive and persuasive communications and marketing campaigns.
How will you spend your time?
Effectively articulating our value proposition – in other words, selling the association and our programs to members and prospects—through all types of media channels.
Managing the annual communications calendar and associated projects, including:
Targeted email campaigns
Direct mail campaigns
Newsletters (both printed and electronic)
Industry press interaction
Content and design management of Association booth for industry trade shows.
Creating and producing a quarterly print and electronic newsletter and a biweekly email newsletter.
Collaborating with other team members and volunteers to develop creative, attention-grabbing campaigns and collaterals.
Handling the full life-cycle of advertising sales in our various media outlets and being responsible for managing the Marketing budget.
Serving as the staff liaison to assigned committees and task forces.
Performing other duties as assigned, such as the annual awards programs.
The ideal candidate:
Enjoys working in a small, congenial, fast-paced setting where everyone “pitches in” at all levels and expectations are high.
Has a Bachelor’s degree, preferably in business, marketing, English, or a related field.
Has a minimum of 5 years of experience and a documented track record in a marketing and communications role preferably in a trade association or in a professional society.
Excels in writing and in language and grammatical skills and is detail-oriented.
Has a broad understanding of the association environment and of effective marketing and communications practices.
Possesses the ability to quickly develop a fundamental understanding of the industry and our programs.
Has superlative interpersonal skills, is customer-focused, enjoys talking to people (as opposed to engaging over email), is a good listener, and is adept at building relationships with members, partners, staff, sponsors and other stakeholders.
Has experience with a CRM (preferably ABILA NetForum) and with automated email marketing platforms (preferably Informz).
Has some experience with WordPress, with graphic design software such as Adobe Products and/or video editing software.
Has a strong work-ethic and is comfortable working with minimal supervision.
Exercises sound judgment/problem solving when issues arise.
Is able to do a moderate amount of travel to association events and trade shows.
Interested? To apply for the Marketing and Communications Manager position at TMA:
Submit cover letter, business writing sample, and resume with salary requirement to:
Please include “TMA Marketing and Communications Manager Application” in the subject line.
NOTE--this is not a telecommuting/virtual position.
About The Monitoring Association (TMA)
The Monitoring Association (TMA), formerly the Central Station Alarm Association (CSAA), is an international non-profit trade association that represents professional monitoring industry, including those listed by a TMA-approved Nationally Recognized Testing Laboratory, such as UL, FM Global, or Intertek/ETL, as well as unlisted companies, integrators, and providers of products and services to the industry.
Incorporated in 1950, TMA is legally entitled to represent its members before Congress and regulatory agencies on the local, state and federal levels, and other authorities having jurisdiction (AHJs) over the industry.