Focus To assist the Executive Director, Management Team, Board and Committees to maintain and strengthen a thriving association.
Membership (80%): In close collaboration with Membership Committee . . .
. . . carries out the day to day tasks of membership recruitment, retention, and development . . . competes tasks required to maintain a healthy and thriving membership . . . creates and coordinates membership recruitment activities . . . conducts membership retention activities (directed phone calls, post cards, researching effective strategies) . . . conducts exit surveys with lapsed members . . .develop board reporting data mechanisms using data mining to inform decisions . . . manage and produce membership data on regular basis (trending, year to year, historically) to assist in recruitment and retainment . . . analyze recruitment and retainment actions for improvement/replacement . . . develop and maintain non-member data bases (lapsed members, LARA non-MPA members, etc.)
Marketing (15%): In close collaboration with Executive Committee
. . . monitors and promotes advertising opportunities for vendors with the organization . . . solicits vendors to advertise in various media within the organization . . . manages vendor and advertiser process for annual convention . . . manages classified ads for organization including recruitment and solicitation . . . develops sponsorships with relevant organizations/individuals to establish long-term financial support of the organization . . . developing mechanisms for incorporating members in directed volunteer efforts (MPA members presenting at APA)
Media (5%) In close collaboration with Communications Committee . . .
. . . manages flow of information to various organizational media outlets . . . actively mindful of potential news feeds and acts to get into media pipeline . . . creates and/or implements plans for regular and consistent media feeds
Time Log documenting time in each category Six-month review with increase in rates
. . . Use benchmarking tools such as Marketing General Incorporated, evaluate annual membership outcomes (i.e. average 9% membership increase per year) outside of normal trending . . . Evidence (concrete and demonstrable) of active recruiting and retention efforts . . . Summary of exit interviews submitted to committee and board for review annually
. . . use benchmarks to establish minimum growth rates for advertising (15% according to media digital surveys) . . . evidence of increase in advertisers annually . . . evidence of increase in non-dues revenue annually Media:
. . . collect and report data to committee board regarding organizations media presence, provide comparative date year to year (# of google hits) . . . evidence of increase of member exposure through media sources (comparative to previous years) . . . completion of one media package event per year (member videos)
Option to incentivize at semi-annual reviews
Build incentive plan for second year based on membership recruitment and retainment, advertising customers, and metrics related to social media.
Ability to work from home. Independent, flexible
Reports directly to Executive Director Works with committee chairs to accomplish tasks.